K-Book Trends -

Search word : "Book Club", Search result : 42

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How Book Club Platforms Captivate Readers

Topic How Book Club Platforms Captivate Readers 2024.03.11 It is the age of communities. From sneaker manufacturers to franchise cafes, companies are putting as much effort into building communities as they are into making things. Gathering loyal fans in one place to generate buzz and feedback has become a proven business strategy in an environment where we are bombarded with information and products. The publishing industry is no exception. Publishers and bookstores are opening cafes and book clubs, creating apps, and publishing newsletters. They reward book club members with exclusive editions of books and merchandise to give them a sense of belonging, or even let them choose the cover design of a new book.Beyond the business strategy of the publishing industry, the importance of book-reading communities is growing every day in the overall book culture ecosystem. There is something contagious about people’s activities. If you are surround...

VOL.68 / 2024.03

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Publishers and YouTube: Current Status and the Future

Knowledge Publishers and YouTube: Current Status and the Future 2024.03.11 Publishers start their own YouTube channels When Minumsa first started YouTube in early 2019, YouTube’s influence was already at its peak, with teenagers perceiving it as synonymous with the internet, and creators being at the top of children’s future career lists. In the Korean publishing industry, the term “YouTube-seller” emerged, with books introduced on YouTube becoming bestsellers. Naturally, it became the main task of publishing marketers to find influential booktubers to advertise or endorse new books. In order to proactively respond to this environment, many large and well-funded publishers have started to launch and operate their own YouTube channels.At this point, most publishers’ YouTube channels can be char...

VOL.68 / 2024.03

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Korean Libraries’ Various Book-reading Activities and Cooperation Efforts with the Publishing Industry

Publishing Industry Korean Libraries’ Various Book-reading Activitiesand Cooperation Efforts with the Publishing Industry 2023.11.06 Libraries are public service organizations that are easily accessible to anyone in their daily lives when it comes to reading activities. The Korean Library Act also defines a library as a place that contributes to the promotion of reading culture based on library materials. After the Korean government designated 1993 as the “Year of Books,” the Ministry of Culture, Sports, and Tourism and publishing organizations carried out vigorous campaigns to promote reading among the public. They pushed for the enactment of the “Reading Promotion Act (tentative title)” as a basis for more systematic and continuous promotion. In the process, as discussions progressed with the library co...

VOL.64 / 2023.11

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Reader-friendly Publication Marketing

Publishing Industry Reader-friendly Publication Marketing 2023.05.02 Readers living in 2023 no longer get the latest news through book reviews in newspapers or advertisements. Instead, most of them purchase books through influencers on Instagram, YouTube channels, and book clubs and newsletters managed by publishing houses. As a result, more readers are meeting books through faster, friendlier, and more familiar channels.As an editor making book-review magazines in online bookstores, there’s one question that I always ask readers that buy 2 to 3 books every month - “Where do you get the news about the latest books? Are there times when you buy books recommended by other readers?” As a result, heavy readers were subscribing to newsletters of at least five publishing houses and were following dozens of authors they like on Social Media. Publishing companies, of course, have ...

VOL.58 / 2023.05

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Where Writers and Readers Meet

Publishing Policy Where Writers and Readers Meet 2023.01.02 See You Outside the Book! - Where Writers and Readers Meet We present to you Korean writers with diverse channels to interact with readers outside their books! Writer Kim Young-Ha / Kim Young-Ha Book Club Book reviews shared by writer Kim Young-Ha through Instagram Live. Read books chosen by writer Kim Young-Ha and share your in-depth thoughts with others! Writer Jang Gang-Myeong / Gmeum: Knowledge Community Writer Jang Gang-Myeong has created a platform where readers can share their ideas about various books. How about taking some time to have a thorough walk through a variety of books on the platform, no matter where you are? Writer Lee...

VOL.54 / 2023.01

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Publishers’ Book Clubs

Publishing Policy Publishers’ Book Clubs 2022.11.07 Where the hearts of book lovers gather: Publishers’ Book Clubs Book clubs are a paid service run by publishers to offer a high-quality reading environment to readers. At book clubs, you can: • Read books and share opinions with various people • Find a hidden story in the book that you read • Purchase merchandise related to the books you read Read with a loving mind for books, and start a new reading life!We introduce to you various book clubs run by publishing houses in Korea! Minum Book Club - Share opinions with other readers - Participate in book talks with authors and lectures - Get 3 book-club edition books and 3 giveaway books ...

VOL.52 / 2022.11

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Achievements of the “One City, One Book” Movement

Publishing Industry Achievements of the “One City, One Book” Movement 2022.10.04 Seosan-si selected and nominated Uncanny Convenience Store (Namu Bench) for the general public and A Child Who Climbed over a Wall (BIR) for children as books to read together during the “2022 Pan-Citizen One City, One Book Movement: The Book of the Year Proclamation Ceremony” held in the city hall’s situation room on Aug 10, 2022. In April, citizens of Seosan-si recommended a total of 54 books. The library’s steering committee reviewed the books, and two were nominated as the “Book of The Year.”The book Uncanny Convenience Store is a piece that depicts the joys and sorrows of our neighbors living in this harsh era from a warm and humorous perspective. The novel has a small convenience store on the corner of an alley as its background. Meanwhile, this year’s children’s book was A Child Who Climbed over a Wall, which gives its readers the strength and c...

VOL.51 / 2022.10

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Book Funds and Publication

Book Funds and Publication 2021.07.05 From support and cooperation to investment and profit It is impossible to trace the origin of book funds. They would have existed from the infancy stage of the publishing industry as one of the various ways of publication. Certain stories could be deemed good stories necessary for the world, but for them to be published in the market as a product called books, you need capital. Funds might have been used as a means to raise money. Indeed, the nature of funds in the past would have been closer to support and cooperation (of course, I cannot look into what those fund-raisers had in mind), whereas funds today are more focused on investment and profit-sharing (people might have different thoughts as well but most of the funds I participate in are supportive and cooperative).In the Korean publishing industry, book funds only account for a small proportion, both in terms of attempts and size of investments. It was the early 21st cent...

VOL.36 / 2021.07

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Current status of each field in the Korean publishing market ⑪ Educational Publications (textbooks/reference books/home-study materials)

Current status of each field in the Korean publishing market ⑪ Educational Publications (textbooks/reference books/home-study materials) 2020.12.07 This volume will discuss the publishing industry's status in Korea related to schools' educational curriculums (curricula) from elementary to high school. In schools' academic curriculums, textbooks are designated as the basic material, and reference books and home-study materials are used as much as textbooks as customized media to raise students' level in learning. Educational publications for students in elementary, middle, and high schools in Korea, globally known for its high passion for education, have been the central foundation for general education in Korea. Furthermore, they take an overwhelming proportion in the publishing market, implying that they are also beginning to take the center of bookstore operations.According to the Korean Educational Statistics Service (KEDI) of the Korean gover...

VOL.29 / 2020.12

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South Korea's publishing market and distribution structure

South Korea's publishing market and distribution structure 2019.12.09 South Korea's publishing market can be divided into three categories: book publishing (paper media publishing), educational publishing (textbooks and educational material publishing) and internet/mobile digital publishing and production. When taken as a whole, publishing sales stood at 4.0078 trillion won in 2010 and rose 8.2 percent to 4.3388 trillion won in 2017, showing an average growth of 1.1 percent each year in between. A characteristic of South Korea's publishing market is that educational content accounts for a huge piece of it. From 2010 to 2017, educational publishing has seen an average 1.8 percent in growth while paper book sales have seen an average decline of 2.6 percent over the same period. Meanwhile, e-books have seen sharp growth, with sales jumping 17 percent on average each year from 2010 to 2017. A characteristic of South Korea's publishing market is that educational co...

VOL.18 / 2019.12

VOL.69/2024.04

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